Internet Dave Saves the World – And You Can, Too!

Have you ever thought the power of the Internet could be harnessed for good?  If so, check out today’s post from fellow blogger David Postic.  Like Dave’s blog, “Life is Unwritten”, it’s informative, funny, and all around awesome!

A few months ago I was planning on going to a Fun. concert, but at the last minute something came up and I had to sell my ticket. I sent out a few texts to friends to see if they wanted to buy it – but to no avail. So I decided to turn to my social network. I tweeted something to the effect of: “I’m selling my ticket to the Fun. concert, if you want to buy it send me a text at [insert my number here].” Within 5 minutes I had texts and tweets from 5 different people asking to buy my ticket.

Needless to say, I was pleasantly surprised. I thought that selling my ticket would be a lot more work. But in the 30 seconds and 94 characters it took me to type that tweet, I solved my problem. Using only the Internet.

I don’t know about you but I often think of the Internet as this magical realm that exists outside of the real world. Yes, the real world can translate to the Internet. That’s how YouTube makes its living. However, I never thought that the Internet could translate into the real world. But isn’t that what I did? Didn’t I use the Internet (the “magical realm”) to generate a change in the real world?

If my entries in the elementary school Science Fair taught me anything, it’s that every experiment must begin with a question. So I suppose my question was: Is it possible that we could utilize social media to solve real-world problems?

But I’m getting ahead of myself. Let’s first go back and figure out how this solution to my ticket dilemma worked out. My message basically boiled down to three components:

  1. “I’m selling my ticket to the Fun. concert…” = I made people aware of the problem.
  2. “…if you want to buy it…” = I told them how they could help.
  3. “…send me a text at [insert my number here].” = I provided resources (my number) to assist them.

It was that simple. Twitter merely served the purpose of connecting me to my audience.

Now back to my question: Is it possible that we could utilize social media to solve real-world problems? My little Twitter experiment seemed to prove that the answer is yes. And I wasn’t really even trying. Let’s take things a step further.

What if we could harness the power of social media and focus it on responding to other, bigger problems in the world?

Think about it. If I got 5 responses to my ticket quandary in 5 minutes (and I hardly have a significant Twitter following), what else could we do as a generation full of social media users? Big things. Big things are what we can do. Consider these numbers:

– 200 million: the number of blogs on the Internet.

– 1.5 million: pieces of content (web links, news stories, blog posts, notes, photos, etc.) that are shared on Facebook… daily.

– 96: percentage of Generation Y that has joined a social network.

– 54: percentage of bloggers who post content or tweet daily.

– 9: months it took Facebook to add 100 million users.

– 4: if Facebook were a country it would be the world’s 4th largest. Just between the United States and Indonesia.

– 2: the world’s 2nd largest search engine is… YouTube.

(Source: Socialnomics)

What these figures should tell you is that social media provides you with a large platform to spread your message. A phenomenally large platform. But hopefully you already knew that. The statistic I really want to emphasize is that top number at the top: there are 200 million of us bloggers (give or take a few million) in this crazy community called the Internet. That’s a lot of people power.

Imagine if we decided to do something big. Imagine if we used more than just Twitter to do it. Imagine spreading a message across WordPress, Facebook, LinkedIn, Tumbler, Google +, Reddit, Pinterest, Digg, etc. Imagine if we could reach 500,000 people instead of just 500 (my Twitter reach). Imagine what we could do.

“But David,” you may be thinking to yourself, “you’re talking about Twitter and Facebook. You aren’t really proposing that we start a movement using only social media, are you?” That’s exactly what I’m proposing. I propose we put our social media power in action.

Let me describe to you the story of Internet Dave and his journey to have an impact through social media… (Spoiler alert: Internet Dave isn’t a real person)

Internet Dave wants to eradicate polio. But he is just one guy (a college kid, at that)! What can he possibly do? So Internet Dave decides to get his social network involved. He starts a blog telling people about his cause and what they can do to help. He provides a publicity toolkit people can use to raise awareness in their communities, an online giving site where people can donate money to buy polio vaccines, and multiple videos and links to connect his audience with other people who are passionate about polio eradication.

If Internet Dave’s blog can engage even 100 people, and each of those readers can reach 100 additional people, then suddenly Internet Dave has 10,000 people on board with his cause. And that’s just through blogging.

What if each of those readers sent out the message on Twitter? What if they shared it through Facebook, Pinterest, and all the other social media sites? Internet Dave could get a Twitter handle for his cause and start a hashtag. He could create a Facebook page; he could organize Circles of people on Google+; he could build a website to serve as the hub for his movement…

You see my point, don’t you?

Social media makes it easy to connect yourself with large numbers of people. Very easy. But connecting is just the first step; raising awareness is only one part of generating change. The next steps of “telling people how they can help” and “providing additional resources” are a little more difficult, but not by much.

Telling people how they can get involved is really the most important action step in promoting your cause via social media. It won’t matter how many people you reach with your message if none of them know how to help. If you want to raise money for your cause, there are plenty of websites out there to help you. Are you thinking people won’t donate through social media? Check out how Twestival raised over $250,000 on Twitter.

Providing additional resources for your audience is often a simple matter of Googling. By collecting relevant links, videos, and articles about your cause, you can save people time by giving them all the information they need in one convenient place. (Added bonus: it will also make your website or blog more valuable as a one-stop shop.)

The story of Internet Dave demonstrates the opportunities we have through the Internet. Social media is the new way people connect with one another, as well as the new way they get their information. As a result, it is also the best way to share your message with the world. You don’t need to make things complicated; however, what you do need is an audience. For Generation Y (at least that 96% of us plugged into a social network), an audience is one thing we can easily find.

So why not embark on an endeavor into the realm of social change? Why not decide to do something different? If people will Like, Retweet, and “thumbs up” just about anything they come across, surely you can get them to join your cause. If people will spend hours upon hours “pinning” pictures of puppies and dessert recipes, surely you can get them to take notice of your message.

In this day and age, changing the world isn’t as hard as it used to be. So why not give it a try?

 

Related Articles:

6 Tips For Writing a Facebook Post With the Perfect Call to Action

24 Tools for Fundraising With Social Media

Statistics Show Social Media Is Bigger Than You Think

Twitter for Nonprofits and Fundraising

Advertisements

7 thoughts on “Internet Dave Saves the World – And You Can, Too!

  1. As you say, there is an audience out there, but the question remains whether you’ll be able to inspire them to go in the direction that you would wish. I live in Jerusalem, Israel. At this very moment in time, in our neighboring country, Syria, the government is shooting people down in the street, including women and children. There are endless atrocities. Tanks are going into residential neighborhoods and erasing homes. Most of the countries of the world have expressed displeasure with these goings on, including the majority of countries in the Arab League. But the UN is paralyzed by the opposition of Russian and China to any sort of intervention. It would be nice if you could act in some way to stop this horror.

    • I am so sorry that you’re forced to live in such conditions. I agree with David’s hypothesis here that social media has immense potential to create real, valuable change; the sad truth, though, is that due to governmental restrictions or personal feelings, this potential is often left untapped. However, I think Generation Y does a good job of connecting social media with real-life causes. Hopefully, this will be done even more in the future to maximize on our global connections.

    • I consider myself an idealist, so in that spirit here is how I could see social media playing a part in this tragedy. I think the UN would be the key to bringing this conflict to a speedy end or at least a de-escalation. But since Russia and China are opposing any sort of intervention, the real key (politically) is putting enough pressure on China and Russia.

      Unfortunately, China and Russia have some of the strictest Internet policies in the world — and that extends to social media. That being said there is still much that social media can do. The greatest and most immediate impact it could have is raising awareness. So many people from America and elsewhere in the world don’t have much information about what is happening in Syria right now. People would be APPALLED if they knew what was going on. Sharing that information with the world is the first step to generating a solution.

      I’m not sure that social media can always solve the world’s problems; however, it can surely help in creating solutions. The greatest thing about the Internet is that it rapidly increasing the spread of information. With the situation in Syria, the best thing we can do is to raise awareness. Then perhaps we (as a global community) can begin to put pressure on the politicians and governments who control this conflict.

      I am an idealist, but in the fact of such tragedy how can I be anything else?

  2. The internet is a great tool for the propagation of memes, ideas, patterns of thinking. There are obstructions, which include useless noise, error, dishonesty and competing ideas which can drown out a message.

  3. Pingback: How to Turn Social Media into Social Change « LIFE is unwritten

  4. I thoroughly enjoyed this! Halfway through reading it I recalled a website that I stumbled upon while trying to find scholarships – http://www.dosomething.org/ – I think it is just in a beta stage, but the it is a website set up for people to pitch campaigns AND it has links set up for the users to to tweet and Facebook what they are doing. Some campaigns even have the support of actors and actresses, so it is reaching people 🙂 Maybe we are on our way to using the internet for good?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s